Review Infrastructure Glossary

Clear definitions for the terms that matter in the world of online reviews and social proof.

The prohibited practice of filtering customers before asking for a review.

A psychological phenomenon where people copy the actions of others.

The process of confirming that a review comes from a genuine customer.

A metric used to measure customer loyalty and satisfaction.

The universal visualization of customer satisfaction on a 1-5 scale.

Code added to a website to help search engines understand review data.

The difference between requested customer praise and open feedback.

A continuous process of collecting, analyzing, and acting on customer feedback.

Enhanced search results that display ratings, review counts, and other structured information.

The combined average score calculated from all eligible customer reviews.