Reviewlee vs Trustpilot vs Yotpo vs G2: The Honest 2026 Comparison

Overview

Reviewlee is a review management platform focused on data sovereignty and no vendor lock-in, positioning itself as a cost-effective alternative to established players like Trustpilot. It emphasizes API-first design and unlimited usage without per-domain fees.

Trustpilot is a well-known general review platform for businesses, strong in building trust through verified reviews and marketing tools. Yotpo is geared toward eCommerce, integrating reviews with loyalty, UGC (user-generated content), and marketing automation. G2 is primarily a B2B software review site, where businesses can collect and showcase reviews to influence buyers in tech categories.

All platforms support review collection and display, but they differ in focus, scalability, and restrictions.

We compare them across five key areas: core features, pricing, data ownership, lock-in, and API access — using the latest available information from official sources and user reviews.

Note: Pricing can vary based on business size, order volume (for Yotpo), or custom needs, and features may require add-ons or higher tiers. G2's model is more niche for software vendors, so it may not align perfectly with general business review needs.

1. Core Features

All platforms offer ways to collect and display reviews, but implementation varies significantly.

Review Collection Forms

• Reviewlee: Simple forms for collecting reviews directly, with automation through API and webhooks. Focused on founder and SaaS use cases.
• Trustpilot: Automated invitations (50/month free, unlimited in higher plans), customizable templates, and reminders. Supports product, service, and location reviews.
• Yotpo: Post-purchase emails, on-site prompts, and photo/video reviews. Tiered by order volume (e.g., unlimited in Pro/Premium). Integrates with eCommerce platforms like Shopify.
• G2: Review gathering landing pages, buttons, and in-app prompts. Includes video reviews and integrations (e.g., Pendo, Medallia). Focused on B2B software feedback.

Embeddable Widgets

• Reviewlee: Clean, unbranded widgets for websites, emails, and docs. Unlimited across domains and subdomains.
• Trustpilot: TrustBox widgets (1 free, 8 in Plus, full in Premium+). Includes testimonials, email signatures, and SEO-optimized displays.
• Yotpo: Customizable widgets for star ratings, carousels, and AI summaries. Fast-loading and mobile-friendly, with no-code editor. Branding removable in paid plans.
• G2: Review collection buttons and widgets for websites, apps, and emails. Includes grid widgets, badges, and embeddable quotes.

Full REST API

• Reviewlee: Full RESTful API and webhooks from day one for custom workflows (e.g., fetching reviews programmatically).
• Trustpilot: Available as an add-on in Plus/Premium/Advanced; included in Enterprise. Supports integrations like Zendesk and Salesforce.
• Yotpo: Flexible APIs for integrations and data sync. Included in Pro/Premium plans; supports custom martech stacks.
• G2: Review collection APIs for in-experience integration. Available in Professional/Enterprise plans.

CSV/JSON Data Export

• Reviewlee: Export all data anytime to CSV or JSON. No restrictions.
• Trustpilot: Export service reviews from Advanced plan onward. Full data access via API in higher tiers.
• Yotpo: Export reviews and data. Full ownership allows easy migration and import.
• G2: Spreadsheet exports of all review data. Snowflake and API access in Enterprise for advanced exports.

Takeaway: Reviewlee stands out for simplicity and unlimited embeds/API without tiers. Trustpilot and Yotpo are more feature-rich for marketing (analytics, automations), while G2 excels in B2B-specific tools like competitor benchmarking.

2. Pricing

Reviewlee is the most affordable and straightforward, with no annual commitments or per-domain fees. The others scale with business size and features, often requiring annual billing for discounts.

Reviewlee's flat $39/mo is a strong value if you need core features without extras. Trustpilot and Yotpo justify higher costs with broader marketing tools, but they can feel overpriced for basics. G2's pricing reflects its niche in software sales intelligence.

3. Data Ownership

All platforms allow exports, but Reviewlee emphasizes sovereignty most explicitly.

• Reviewlee: Full ownership. Export all reviews anytime and keep them post-cancellation. The platform is "just the hosting facility."
• Trustpilot: You can export reviews (from Advanced+), and users report successfully migrating data. Ownership implied as yours, but not as explicitly stated. Keep exports after cancel.
• Yotpo: You retain full ownership of reviews, photos, and data. Easy to export and migrate (e.g., to other platforms).
• G2: Exportable data (spreadsheets/Snowflake). You own your reviews and can keep/use them post-cancellation. Focused on internal use.

Takeaway: Reviewlee and Yotpo are strongest here, with no reported restrictions. Trustpilot requires higher plans for full exports, and G2 limits advanced formats to Enterprise.

4. Lock-In

This refers to dependency on the platform — especially for embedded content.

• Reviewlee: Zero lock-in. Embedded reviews survive cancellation (they continue displaying). No annual contracts.
• Trustpilot: Not explicitly stated, but embeds likely deactivate or lose functionality if you cancel. 12-month commitments create some lock-in; users report needing to export and migrate to avoid loss.
• Yotpo: No major lock-in reported. Full ownership allows easy migration. Embeds may require re-setup elsewhere, but data is portable. Flexible billing reduces commitment.
• G2: Embeds and widgets may stop working post-cancellation, but data exports allow rebuilding elsewhere. Annual plans add some commitment, but less rigid than Trustpilot.

Takeaway: Reviewlee wins on anti-lock-in, as embeds persist after cancellation. Others may require re-embedding reviews on your site, potentially disrupting display.

5. API Access

• Reviewlee: Included in base plan ($39/mo). Full REST API from day one, no add-ons.
• Trustpilot: Add-on for Plus/Premium/Advanced (extra cost). Included in Enterprise.
• Yotpo: Included in Pro/Premium. Flexible for integrations, but may require custom setup in lower tiers.
• G2: Included in Professional/Enterprise. Review collection APIs only.

Takeaway: Reviewlee offers the most accessible API without upcharges. Others gate it behind higher plans, making it an "enterprise add-on" in practice.

The Full Comparison Table

Final Thoughts

Reviewlee provides strong value for core review management at a low cost, with excellent data ownership and no lock-in — making it a balanced, honest alternative if your needs are straightforward (collection, embeds, API, exports).

It lacks the advanced marketing analytics or eCommerce integrations of Trustpilot or Yotpo, and isn't as B2B-specialized as G2. Those platforms justify higher costs with broader marketing tools, but they can feel overpriced for the basics.

Here's our honest recommendation:

• Choose Reviewlee if you want core review infrastructure without paying for features you won't use, and you value data sovereignty.
• Choose Trustpilot if brand trust signals and marketplace visibility are critical for your industry.
• Choose Yotpo if you run an eCommerce store and need deep Shopify/platform integration with loyalty and UGC.
• Choose G2 if you're a software vendor and buyer intent data from the G2 marketplace matters to your sales pipeline.

If Reviewlee aligns with your business — especially SaaS or general reviews without heavy marketing needs — we offer a 14-day free trial with no credit card required. Start your free trial and test it for yourself.

For deeper dives into individual competitors, check out our detailed comparison pages: Reviewlee vs Trustpilot, Reviewlee vs Yotpo, and Reviewlee vs G2.

Have questions about switching? Contact our team — we're happy to help with migration.