What are Rich Snippets?

Rich snippets are enhanced search results that include extra information beyond a basic title, URL, and meta description. For review-focused businesses, this often means star ratings, total review count, and pricing details shown directly on the search page.

Why Rich Snippets Matter

Higher visibility: Rich results take more visual space in search listings.
Improved trust: Star ratings can increase confidence before the click.
Better CTR: Pages with rich snippets often earn higher click-through rates.

How to Get Rich Snippets

You need valid structured data (typically Schema.org markup) and content that matches what users see on the page. Search engines decide when to display rich snippets based on quality and relevance signals.